Dell Case Study

I. Executive Summary Dell has three main concerns: (1) Weather to enter the laptop market and how to go about selling them and who to sell them to, (2) How to strategize their entry into the LAN server market. More importantly how to market the servers. How to devise a strategy concerning how they would advertise to consumers, sell to corporate America and service LAN customers (3) How to further capitalize on their current position in the international …

…focus on existing markets while continuing to expand into the other foreign market places so that they can establish themselves as a reliable PC provider. They should not implement their “Direct Model” in the international markets because they will loose their appeal to the consumer. They should create and implement a whole new vision for their international clients. Something like, We want to be computer provider to the world, or the Dell of all languages.