Dell Computers

Dell began as the vision of Michael Dell. The company began in 1984 with a simple business concept to build computers to order and to sell directly to customers (Thompson and Gamble C-132). Dell has a history of achieving double-digit increases in annual sales. To maintain this growth, Dell is faced with many challenges due to the constant changes in the general environment, in the industry, in maintaining it’s competitive advantage, and lastly using objective …

…and with its rapidly expanding server, storage, and networking operation, a rise in the business market is almost assured (Pletz). The picture is not quite as rosy in the international marketplace. The European market is also maturing, so new strategies are necessary. In building foreign markets, cultural differences must be addressed. In the opportunities section, several recommendations were made to increase market share. This new frontier will be the ultimate key to Dell’s success.