Design

"The Web is so overloaded with clutter and information, brand becomes an important differentiator." What is the role of brand on the Web? It's huge. The wonderful thing about the Web is that anybody can create a website. The terrible thing about the Web is that anybody can have a website, and does. The Web is so overloaded with clutter and information, brand becomes an important differentiator. Who do you trust? Why go there? What …

…the Internet is a pure, unadulterated design medium. “Shell yellow, Coke Red." Do you consider the physical manifestation of a brand important? Infinitely. I read a comment in a book, can't remember which, that there's nothing distinctive about the Kodak identity except Kodak yellow. There's some truth to that. Kodak yellow. Shell yellow. Time red. Coke red. The physical manifestation of a brand is shockingly important, if it is consistent with what's going on inside.