Direct Marketing

In the late 1800s, Richard W. Sears, a railroad clerk in North Redmond, Minnesota, acquired an abandoned case of pocket watches. Using his list of other railroad clerks throughout the Midwest, he marketed his watches with great success. Sears recognized immediately that an entrepreneur with a list of accurate names and addresses, and a stock of quality merchandise, no longer needed a store. He only needed a good message delivery vehicle and first-rate customer service. …

…in need of a marketing solution, but it clearly is not. And while most business will spend millions upon millions of dollars to market their products merely to find poor to average results, most businesses will grab the 42 percent of Americans who prefer to buy from direct sellers just by using simple methods. It’s like Albert Einstein once said, “Everything should be made as simple as possible, but not one bit simpler.” (QuotationsPage.com, 1)