Direct response advertising

1.0 Introduction: ¡§The Internet will become the primary direct response medium¡¨ Internet is such a cost effective means of communicating with customers. In the recent years, many advertisers have seen opportunities to advertise on the Internet. But there are still arguments from both sides that whether or not it will become the primary direct response medium in the future. 2.0 Direct response advertising: Direct response advertising seeks to achieve an action-oriented objective such as requesting a free …

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