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E-business/Kmart(incl. biblio)
Date Submitted: 11/26/2004 17:03:08
Length: 2 pages (606 words)
Views: 134014
Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The world wide web provides a medium
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