E-business/Kmart(incl. biblio)

Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. The internet is an enormous environment that is advancing and developing at a very erratic pace, and only companies able to adapt will survive. The world wide web provides a medium …

…business can do - and that is what will win your customers who will visit, return, and most of all, buy” (America Goes On-Line). Through utilization of today’s technology, Kmart plans to take their marketing strategy one step further, from reaching a general target audience, to the individual customer themselves. Bibliography Wilson, Dr. Ralph F. (1996) Niche Marketing on the Web. [On-Line]. Available: httpwww.wilsoninternet.com. America Goes On-Line. [On-Line]. Available: http.interviews.strategyweek. com.