Endless Progaganda

Abstract: “Endless Propaganda, by Paul Rutherford, underscores the presence of advertising rhetoric, even it the context of apparently non-partisan collective health issues such as cancer. Throughout this book, Rutherford argues that the public sphere has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behavior, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one …

…draws upon enlightening theories to explore the history and evaluate the phenomenon of public advocacy. It scrutinizes how advocacy, populized the political, social and moral realms of the public sphere in the affluent democracies during the past three decades. Although difficult to follow at times, this book allows its audience to broaden their minds concerning propaganda, advertising, politics and many other issues. It indeed goes on to show how propaganda is in a sense, endless.