FORD MOTOR COMPANY REVIVES DYING BREED: Jaguar's Phenonmenal Turnaround

Just 10 years ago, England’s infamous Jaguar automobile manufacturer was truly in the dumps, “boasting” more defects per car than the ill-fated Yugo in a J.D. Power & Associates Inc. quality survey. Now, Jaguar is roaring to the top and in a recent study by J.D. Power & Associates Inc., the once-defunct Jaguar is racing ahead of notable brands like BMW, Mercedes-Benz, and Lexus. More notably, Jaguar sales are increasing exponentially and in 1999 the company …

…has become a fierce international competitor and is playing on all grounds, offering economy and luxury cars and everything between. Jaguar’s success story is an example of how an international company can work with a foreign counterpart and bring about the best results. ------------------------------------------------------------------------ **Bibliography** DeMeis, R. (1999) Lincoln Jaguar marriage bears first fruit. Design News. Business Week (June 7, 1999) How Jaguar stopped being a punch line. [WWW document]. URL http://web6.infotrac.galegroup.com/itw