Fashion

The 1960’s were the beginning of the new youth culture. Young people suddenly had power, they wanted to have a say on what was going on at that particular time. The best way to do this was through the music, hence the universal language. Music was used as a way to express emotions about everything, and to make political and other statements. Fashion reflected the music by making a statement and expressing personal opinions. The 1960’…

…Garage stars So Solid, have just launched their clothing range, which has immediately had an impact. Hip-Hop idols were the first to do this, which has brought them success in the fashion industry. Unlike in the previous decades you had designers making the clothing for the pop idols, which promoted their clothing range as well as the idol, you now have the idols designing their own fashion range which gives them more promotion and success.