Glamour

A Deeper Look at Glamour There are all kinds of magazines that target all types of people, from young girls to old men. Glamour focuses on women between the ages of 20-35 who are career-oriented. They are fairly well-off, usually single and very fashion conscience. The focus group is heterosexual and liberal. No topic is too taboo for Galmour to write an article about. The target group is obvious to me from the articles, pictures, …

…moms. Glamour is for the seemingly young, intelligent, beautiful, career-driven woman who is very independent, yet always in the mood for love, single or married. She is very liberal, self-sufficient, and heterosexual. However, Glamour isn’t a best-selling magazine because all these rich, businesswomen purchase it; it is a success because all the women who are not that independent, career-driven women, the stay-at-home moms, for example, purchase Glamour for a taste of the fantasy life.