HSBC Adv

The target consumers of the advertisement are people from middle-class and businessmen. They are highly educated, have some worldwide view, have excess money and are interested in investment. They would like to have financial advisers. The service being promoted is about finical investment and marketing. The selling points implied in the advertisement is that, HSBC has many branches in the world. The local staffs are acknowledged. They truly understand and know the different culture in …

…And they are in tidy form. The fonts in the advertisement are not the same. The font of the Headline is larger to let people know that it’s the overall idea of the advertisement. The fonts under the graphics are different too. “Wards off evil/ hunger” are in italic. The graphics is placed at the upper part of the advertisement to make it more interesting and help to present the idea of local culture.