Hal Riney & Partners

        Hal Riney & Partners, Inc., one of the most famous privately-owned advertising agencies in San Francisco, CA, was founded in 1986 by chairman and CEO Hal P. Riney himself. With the branch office in Chicago, Hal Riney & Partners Heartland, reaches out to clients in different regions as well. Both San Francisco and Chicago offices employ a total number of approximately 350 employees. Income/profitability -         As of July 1996, Hal Riney & Partners, Inc., had an approximate …

…Hal Riney was competing against several San Francisco agencies such as Atlas & Co., Black Rocket, Team One Advertising and Citron Haligman Bedecarre for the $7 million Powerfood (PowerBar) account. The size of the competing agencies for Powerfood ranged from 10 employees (Atlas & Co.) to 200 employees (Team One Advertising, a sub-division of Satchi & Satchi). Thus, it is hard to identify who the main competitors are based on the billings and the size of the agency.