Harley Davidson

HARLEY – DAVIDSON 1. The Nature of Product 2. Customer Preferences 3. Push and Pull 4. Type of Coverage Wanted 5. Cost 6. Control/Power 7. Competitors Channels 8. Other Elements of the Marketing Mix The Nature of the Product: Harley Davidson manufactures 4 classes of motorcycles: 1) Standard 2) Performance 3) Touring 4) Custom The Standard model is the basic Harley Davidson due to its limited features and relatively low costs. Performance is one step above the Standard Model with better acceleration and handling. Touring is a comfortable …

…credit and services. HDI should take into account the main causes of conflict in the U.S market and attempt to resolve them in order to ensure that they are not faced with the same issues within the European market. Pricing strategy Harley Davidson should apply a premium pricing strategy providing a high quality product at a high price. We suggest that they use an international segmented pricing strategy based on a countries economic conditions.