Hidden persuaders, advertising

HIDDEN PERSUADERS.         Why do we drink a certain kind of milk, use a certain kind of shampoo or buy a certain washing machine. Do we really have a choice in these decision or are we compelled to make them by some hidden force. When you look at all the brands of milk powder available today the fingers in your hand wouldn't be enough to count them. We have to make a decision on which brand …

…buying these things. They might have no particular use for the item they purchase but they buy it to satisfy their mind.         The advertiser has become a person who plays with your mind and alters your likes and dislikes. The new wave of advertising has started aiming at the subconscious mind by that changing how people think. They have become the god of the Greeks who made people do things. They are the HIDDEN PURSUADERS.