History of Levi Strauss & Co.

When the name Levi Strauss and Company is said, one of the most popular brands of jeans comes to mind. Even if you have never owned a pair of Levi’s, the name triggers an image, such as 501 Blues for our generation, and maybe James Dean for our parents. According to the video we watched in class, Levi’s was not at the top of any denim tests, however they sell for the most. This …

…When being formal became the epitome of fashion, the introduction of Slates set a new standard for proper trousers. Today, to try to appeal to the younger generation, Levi’s is focusing their marketing on their Silver Tab brand. Levi’s has established a reputation as a leader in the clothing industry by creating products that meet the specific needs of a particular generation, and are currently gaining younger consumers through their Silver Tab label.