Home Banking: Competing For The Future

1. What primary-demand strategies could be used to build demand for “home banking?” In the first place primary demand strategy is the strategy where a level of total demand for all brands of a given product or service. When talking about “home banking” the first thing you have to assure for the product to sell is the security of the product. Banking, is money, an nobody is ready to be insecure about money. The best demand …

…own web pages with personal data based pages, which the customer can access. In the new “technology” world we have to move fast, and fast things move. Microsoft launched Money, the Stock, and now Whistler. ( look at attachment ) Inuit on the other hand lost it’s business and is now closed down. Therefore competition changed drastically and made the market move towards the bankers, since they were the base of the project called home banking.