IT and Retailing

IT AND RETAILING What is e-commerce? E-commerce is the buying and selling of products and services by both businesses and consumers over the Internet. Such practices have exploded over the last year as security has improved with more and more consumers now buying goods and services online. This coupled with the computer revolution of the late twentieth century has lead to e-commerce now becoming the buzzword of trade and industry as hundreds of companies are …

…it is in a slightly different way. By encouraging e-commerce all sides will gain through lower prices and better quality. It is only a matter of time before e-commerce becomes an obvious part of our lives. Bibliography Selling and Sales Management- Jobber and Lancaster – 1997 Marketing- Dibb Simkin Pride and Ferrell – 1998 Harvard Business Review – July- August 1999 PricewaterhouseCooper – www.pwcglobal.com Sunday Times- The Internet Edition – www.Sunday-Times.co.uk The Electronic Telegraph – www.telegraph.co.uk