Impact of e-commerce Upon Strategy in the Art Industry

Impact of e-commerce upon strategy in the Art industry A report presented to The Graduate School of Business University of Cape Town In partial fulfillment of the requirements for the Strategy Course Morné Bowers - Alewyn Brönn - Arno Döckel - Clement Mamathuba - Mthwalo Mthwalo - Mike Robinson - Roderick Wolfenden September 2000 Table of Contents 1 Introduction 1 2 Analysis of the industry before the impact of e-commerce 2 2.1 Overview 2 2.2 Factors shaping the industry now 2 2.3 Who …

…of the business. For example, pre-internet and e-commerce, the core competence of the artist was doing the work. The success of the business rested largely in the hands of the artist. Sales and marketing activities were left to the galleries to contend with. Now, the artist must become a marketer, understanding the complexities associated with customer relationship management. Shared vision: Finally, the artist must establish a grand vision for the business ------------------------------------------------------------------------ **Bibliography** Included above