International Marketing

Table of Contents I. SUMMARY MEMORANDUM II. INTRODUCTION III. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION A. Economic, political, and legal analysis 1. Description of the country’s economic system 2. Description of the country’s governmental structure and stability 3. Description of the laws effecting the product and/or service B. Trade area and cultural analysis 1. Geographic and demographic information, important customs and Traditions, other pertinent cultural information, competitive advantages and disadvantages 2. Market segment analysis 3. Analysis of the …

…women_working/generational_differences.html “Household accounts” http://www.jinjapan.org/insight/html/focus05/women_as_consumers/household_accounts01.html Japanese Consumers” http://www.jinjapan.org/insight/html/focus08/flash%20backs/fb03.html PRICES OF GOODS AND SERVICES http://www.jinjapan.org/insight/html/focus08/prices%20of%20goods/pric10.html “Women in the work force”-women working and pursuing careers http://www.jinjapan.org/insight/html/focus05/women_working/women_working_and01.html ------------------------------------------------------------------------ **Bibliography**