It Started With a Mouse

"There really is no secret about our approach. We keep moving forward - opening up new doors and doing new things - because we're curious." -Walt Disney Just as Walt Disney was about to plunge headfirst into financial failure, a wide-grinned, dancing mouse with a pair of prominent ears came to his rescue. Born from the endearing imagination of Walt Disney, Mickey Mouse was the launching pad from which Walt Disney would eventually create a $23 …

…Possessing interests in almost every division of the economy, the Walt Disney Corporation is a formidable economic presence. With investments in the imagination of children and a fervor to make his dreams a reality, Walt Disney established a presence in our everyday lives. In trying to bring a little happiness to the world, Disney created an empire, but always kept one thing in mind: “it was all started by a mouse” (Walt Disney Family Museum).