Joe Camel Advertising

There is no doubt that R.J Renoyld’s Cool Joe advertising campaign has increased sales of their Camel Brand Cigarettes. The companies ability to manipulate the buyer into thinking that Joe Camel is “cool” because he smokes cigarette’s, has had a profound influence on the entire cigarette market. But who is RJR’s, Cool Joe campaign target audience. This is the question which has brought much attention to the RJ Renoylds Company and …

…decide on their own whether or not it is right to advertise cigarettes i n their country. The United States Government does not have the right to inflict their rules and regulations on other nations. Cigarettes are harmful to the smoker and those around them. Cigarette advertising should be strictly regulated and watched. We all know the dangers and effects of smoking and it is up to the consumer to decide, is it worth it?