John D. Rockefellar

John D. Rockefeller is a prime example of what Freud’s theory of the pleasure principle is all about. Freud refers to the pleasure principle as the id, which is located in the unconscious state of mind. “The id is concerned only with what brings immediate personal satisfaction, regardless of any physical or social limitation”(Burger, pg. 48). John D. Rockefeller was born July 8, 1839 and lived until May 23, 1937. During this time frame he became one of …

…a way to get it no matter what action was required, nor what the consequences were for them. He also needed to be accepted by the public, so he gave away a huge part of the fortune he had amassed. The pleasure principle is only concerned with the fulfillment of what an individual wants and does not take into account the consequences of fulfilling that want and that is exactly what John D. Rockefeller did.