Kremlevskaya vodka in US. Marketing plan.

I have decided to market a product from Russia to the US. The product that I have chosen to introduce is a premium high end Russian vodka brand. Company's immediate and primary goal is to expand current sales of the company as a whole and fully maximizing its potential in the U.S. markets by launching and introducing a new brand of this premium Russian vodka called Kremlyovskaya Chocolate. Kremlyovskaya plans to accomplish this through …

…year adult male and female demographic, Kremly will display intelligent yet provocative ads, which will push the envelope in order to catch the public's eye, which is by far the most important goal in creating the marketing, mix. In the end, it is the people that determine the success or failure of the product. However, Kremly's chances for success are greatly enhanced by the company's strong brand equity and impressive track record across the globe.