MEDIA

Media and it’s influences The newspapers print a lot of stories because people buy the newspapers, so perhaps some people would say to combat the exploitation set out my the media monolpoly that we all must raise our standards a little bit. I believe that the most important thing is that the public makes their views known, and that newspapers should respond to it. All too often newspapers don't respond to public opinion and …

…model): Media Output  directly influences the individual  who responds with views on or may even act out the influence Opinion Leader approach: Media Output  influences the individual  who responds with views Audience selection approach: Media Output  filtered out by  Individuals values and ideas, then own then own ideas and opinions are formed. The Cultural view approach (the Drip effect): Media Output  creates an environment which attitudes and values of the individual develop  SEX  VIOLENCE  POLITICS