MEDIA-UNBIASED & OBJECTIVE??

The media has tremendous power to shape the political agenda, shape our images of politicians and policies, and to influence our images of our society and ourselves. From this, the question arises whether it’s possible to have an unbiased and objective news coverage. The answer to that is a simple no. Media content and news coverage is definitely affected by the views, ideals, and interests of those who seek out, write, and produce news …

…reflect the interest of the buyers and sellers, the institutions, and the power systems that are around them. Freedom gives the media enormous power. They can make or break reputations, help to begin or end political careers, and build support for or bring together opposition against programs and institutions. Through the freedom of reporters, the influence of groups and politicians, and the audience, it makes it impossible for the news coverage to unbiased and objective.