Malcom Baldridge

1. What are the Malcolm Baldrige National Quality Awards? Congress established the award program in 1987 to raise awareness about quality management and to recognize U.S. companies that have successful quality management systems. The award program focuses on quality as an integral part of today’s business management practices. The award’s criteria are widely accepted as the standard of quality excellence in business performance. They are designed to help companies deliver ever-improving value to customers …

…came together to create the Business Excellence Leadership Team. They are in charge of several issues including making the company more customer leveled. Their goal is “100% Customer Loyalty”. 9. Why do you think companies pursue this award? I think they pursue this award because it provides value and reliability to their customers. It also improves over-all company performance and capabilities. It puts the company parallel with the customer, which is worth a lot to a company.