Marketing

The 4 P’s usually define marketing: Product, Promotion, Price and Place (distribution). A clearer definition of Marketing is: Marketing is the process that produces and supplies the consumer with a product or service. While this definition may seem simple, the true answer is very complex. Domestic marketing, International Marketing and Global marketing are all very different but the origin of each is based on the 4 P’s. Domestic would be the inclusion of the 4 P’…

…What if the apple grower used pesticides from outside the USA? This would make the marketing process international. International marketing is just an extension of domestic marketing. Any portion of the 4 P’s would come from more than one nation (Cateora, 1999). The international marketing experience is often very different than domestic in its complexities but at a high level they are essentially very similar. Exporting would be a simple version of international marketing. ------------------------------------------------------------------------ **Bibliography**