Marketing for Nintendo, sony and Microsoft

1. Define the target market for Nintendo, Sony, and Microsoft. A. Nintendo: Since Nintendo lost its stamina, running in the industry, the company changed its target. It focuses on young gamers. It relies heavily on kid-focused Nintendo exclusive games, for example cartoon characters such as Pokeman, Super Mario Brothers and Donkey Kong. It markets them through TV shows and cartoons hoping that the growing fame will encourage kids to buy the video games. B. Microsoft & Sony: …

…famous movie line “If you build it they will come.” The only reason PS2 has an advantage is because of the variety of games. But as we all know on the release of every new console there are very games but that soon changes after a hosrt period of time. Microsoft might have a difficulty is sales right now but in the long run it will surely hale on top of the video gaming industry.