Marks & Spencers Strategic Analysis. Report

Marks & Spencers Strategic Analysis Report Ordered by: Ian McKenzie Conditions: To be structured according to the handout questions. Author: Dimitris Tyrikos Date: 29th April 2002 Contents 1)Introduction 1.2)ROCE 1.3)Return on sales 1.4)Current Ratios 2)Value Chain Analysis 2.1)Inbound Logistics 2.2)Operations 2.3)Outbound Logistics 2.4)Marketing and Sales 2.5)Service 2.6)Firm Infrastructure 2.7)Human Resources Management 2.8)Procurement 2.9)Technology and development 2.10)Core Competencies and competitive advantage 2.11)The core organisational values 2.12)Marks and Spencer strategic focus 2.13)Competence in human resources 2.14)Criticism on core …

…it identified what needed to be changed to deliver success. It embarked on a programme of "local market immersion" - to understand local customer needs so fully that they could tailor their products to satisfy their needs and achieve the organisational goals. In fact for many years' M&S was the most profitable retailer on the continent with operating margins of 11 per sent and more and sales of 250£ million and growing. (Ralph D. p.100)