Marshall Museum of Art

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…efficient choices. IV. & V. Of the above alternatives, I would recommend implementing the $1 admission fee for adults. Surveys have already proven that people are willing to pay to view the collections. This way, MMA can take the profit earned from admissions to increase member benefits and to create an image for themselves. Both of these factors would in turn lead to increased membership, which is exactly what Marshall Museum of Art could use. ------------------------------------------------------------------------ **Bibliography**