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Merchandising in sports marketing.
Date Submitted: 02/18/2001 03:45:06
Length: 8 pages (2188 words)
Views: 192090
Merchandising is defined as all the activities having to do with the right merchandise at the right price at the right quantities at the right time in the right place with the proper controls. Marketing is the commercial functions involved in transferring goods from producer to consumer. By combining the aspects of merchandising and marketing into a sports spectrum, sports merchandising is the way professional sports teams and organizations market and deliver their products to …
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…built itself into an extremely well known and recognized brand name in itself. Works Cited ·Stephens, Tim. "Sports Apparel Popular with Area Customers." 13 December 2002. http://www.herald-dispatch.com/specialsections/progress2002/week1/prlist5.htm ·Buccaneers Online. 13 December 2002. Tampa Bay Buccaneers. http://www.buccaneers.com/newsroom/newspage.asp?newsid=2025&backpage=archive ·NFL Online. 13 December 2002. National Football League. http://www.nfl.com ·USA Today Online. 13 December 2002. USA Today. http://www.usatoday.com/sports/nfl/story10.htm#readmore
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