Museum Market Strategy.

MARKETING STRATEGY FOR A PUBLIC SECTOR MUSEUM. CONTENTS 1.INTRODUCTION 1.1Definitions of marketing 1.2Public goods 1.3Marketing in not for profit organisations 1.4The social market 1.5Why market 2.SEGMENTATION 2.1Types of market 2.2Responses to segmented markets 2.3Product & service development 3MARKETING MIX 3.1Product 3.2Price 3.3Promotion 3.4Place 3.5People 3.6Physical evidence 3.7Process 4.MARKET RESEARCH 4.1Research methods 4.2Internal sources 4.3External sources 4.4Quantitative methods 4.5Qualitative methods a) 1.INTRODUCTION 1.1Definitions of Marketing The UK Chartered Institute of Marketing definition is 'The management process …

…hosted Disney theme park visit where you are taken behind the scenes to appreciate their customer focused marketing strategy: - ·Incredible awareness coverage (who's never heard of them?), recommendations to peer groups and repeat visits from loyal customers. ·Precise targeting of chosen segments (families with children in a fixed age range). ·Careful consideration of every aspect of the marketing mix. ·Attention to every conceivable detail of service delivery. And then left to enjoy the result!