Needs of Reality || Wants of Desire

From dazzling new make-up lines to sleek new clothing styles, many magazines for young women present the glamour of being young and beautiful. Each page flaunts life as a pursuit of pleasure and happiness. However, reality suggests that life is not solely based on beauty and bliss. So how would an advertiser introduce an aspect of reality that conflicts with the beauty of life? Published in Lucky magazine, an advertisement supporting no smoking by the …

…a glimpse of reality the audience lacks when viewing this magazine. The monochrome image and personal letters reveal the life of a woman and the eternal losses she will experience. It is not about the static fashion styles or what to do when preventing clumpy mascara. Overall, it is crucial to remember and distinguish the thin line between the most important needs of reality like a healthy life and the most important “wants” of desire.