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INTRODUCTION The Amateur Athletic Foundation’s 1989 study, "Gender Stereotyping in Televised Sports," received national attention in both the popular media and scholarly publications. The study has become required reading in several college and university courses. And, hundreds of copies of the report have been requested by and distributed to national television networks. This new study is intended to measure what, if any, progress has been made in the four years following the original report. Its …

…sophisticated, less dramatic (in fact, ambivalent), and less informative than the men’s pregame shows; and (! e) major portions of the pregame, halftime, and postgame shows of the women’s games were used to build audience interest for the men’s upcoming games, thus substantially lessening the very limited time available to build audience interest and knowledge about women’s basketball. As a result of this lack of audience-building, along with other diff ------------------------------------------------------------------------ **Bibliography**