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Introduction Which is the one place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or even long distance calling time. The answer would be Priceline.com. All you have to do is know your need, state your terms, and make your offer. It doesn’t get easier than this! Priceline.com was one of the pioneer online companies to …

…old marketing strategy, and brought in the custo! mer before the companies. With its unique strategies, Priceline.com took the world into a new different spectrum, where customer values and requirements meet up to the price they are willing to pay for it. Thus, though Priceline.com is going down for sometime now, it will bounce back again, with some new ideas and new technology, some new marketing strategies to put it back ------------------------------------------------------------------------ **Bibliography**