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Internet Marketing By: Anonymous Web Advertising – Is it really worth it? Web advertising, not to mention the Internet itself, is still relatively new and therefore provides marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can a business use the medium effectively? Setyn introduces the concept of interactive marketing through the words: “Interactive marketing …

…consumers in their millions, and also to a very wide range of companies. The Internet has provided marketers with new, exciting an! d challenging advertising prospects. There will undoubtedly be many lessons to be learned in the near-future concerning the intricacies and quirks of advertising on the Internet. ------------------------------------------------------------------------ **Bibliography** Works Cited Styen, C., Introducing Interactive Marketing. Marketing Mix. Volume 14, Issue 7 , July 1997 Rath, B., Marketing on the Web: Net Return. Marketing Mix. Volume 14, Issue 3, April 1997