Pepsi

Consumption of Carbonated Beverages Although there are many significant players in the beverage industry, Coca-Cola Co. and Pepsi Co. are the main players. Combined, they make up more than 70 percent of the market share in the United States across all channels. They have been the driving force in the carbonated soft drink industry that increased sales by 1.7 percent in volume. However, more and more flavored products are making their way onto store shelves. Some of …

…Stephen. ¡§Pepsico, Inc.¡¨. Value Line database, www.valueline.com. Retrieved November 17, 2002. 14. ¡§PepsiCo Q3 EPS grows 14% to 56 Cents, Beating Consensus¡¨. PepsiCo Press Release. Retrieved November 17, 2002. http://biz.yahoo.com/prnews/021008/nytu040_1.html 15. Thomaselli, Rich. ¡§Pepsi Becomes Official Soft Drink of NFL.¡¨ Retrieved November 24, 2002 from http://www/adage.com/news. 16. Wood, John. "Priming UK snacks: the UK is an important part of PepsiCo's plans for global growth, its president tells John Wood." Grocer. October 26, 2002 v 225 i 7577 p40 (1).