Perdue

Case: Perdue Farms, Inc. Jacqueline Bernadette Strategic Management December 6, 1998 1. Perdue Farms, Inc., has been a privately held family owned company since 1920. Over the years Perdue has become vertically integrated in order to be more competitive and maintain financial stability. Perdue’s objective is to be the leader in broiler and related poultry products in the industry. They strive to maintain quality and constantly improve efficiency and service, both today and in the future. Perdue Farms …

…products primarily for the foodservice industry with a list including the top 100 chain restaurants. Perdue sees this as a significant purchase to enhance their reputation and make them strong contenders in the prepared food and foodservice industry. CEO, Jim Perdue, feels that they are well positioned in the market place and continued growth along with R&D will help them to maintain quality and efficiency, along with strong market penetration and market share. ------------------------------------------------------------------------ **Bibliography**