Persuasion theories in advertising

Persuasion Theories in Advertising We are bombarded daily with a variety of communicative devices that attempt to influence our thoughts, behaviors, and attitudes in some way. The primary role of this advertising methodology is to persuade, to change the way we construct a certain meaning in our head. Persuasion is a very powerful tool in affecting our idea of how, what or who people should be. The media uses this tool in an attempt to …

…product. They attach their product to the intrinsic human needs of safety and acceptance, as described by Maslow. The source used is appropriate for the purpose of the ad, in that she effectively represents the product without overshadowing it, and appeals to the target audience of average women with average concerns. Although the persuasion in this ad is very discreet, it is only part of a grand scheme that successfully reaches it’s intended audience.