Political Ad Critique

Introduction to Advertising Political Ad Critique 10.23.00 Founded in 1971, the Libertarian Party is America's largest and most successful third party. The Libertarian presidential ticket appeared on all 50 state ballots (plus DC) in the past two elections, and is on every ballot in the 2000 election. Currently, 170 Libertarians hold elective office, more than twice as many as all other third parties combined. The Libertarian Party is a self-proclaimed “grassroots” political organization, encouraging citizens to join their campaign to “…

…old man in his bathrobe and his cat; his speech sandwiched between the kitchen scenes would have stood well on its own. Overall, this ad is extremely poor; it does not reach its target audience, it does not help the Libertarian Party’s image, and it certainly is not going to get Harry Browne elected as President of the United States.<<To view this 60-second commercial, go to http://political.adcritic.com/content/harry-browne-for-president.html