Pricing strategy

Title: "VoiceStream Wireless Services launch in Dallas and Ft.Worth; Lower Prices and GSM Digital Service bring new competition to marketplace" Author: Hoppner, Jennifer Pub.: Business Editors and Technology/Entertainment Writers Date: November 1, 2000 Summary: VoiceStream Wireless Corp.'s new pricing strategy has been quite a success and has greatly increased competition in the wireless communications industry. VoiceStream's "Get More" pricing strategy includes 600 minutes, plus 500 free minutes on weekends for just $39.99 a month. Customers are not …

…prices that are reasonable to consumers, is a great way to induce repeat sales and to maintain a reputable name throughout the marketplace. If the quality is there, low price just makes it all the more attractive. They key is making sure, as a company, you can still make a profit by incorporating both high quality and low price. Companies must structure their prices so that both the seller and the buyer benefit. ------------------------------------------------------------------------ **Bibliography**