Printing press

The perfection of the printing process by Johannes Gutenberg is known as the origin of mass communication (Rubinstein, 1999). The printing press was the first practical method of communicating information and ideas from a single to source to a large, distant audience (Rubinstein, 1999). The increased usage of the printing press lead to text ranging from theological to narrative being wide spread. Long before the invention of Gutenberg’s printing press the Chinese used wooden block printing, …

…provided ways of accessing the printed word that adds new possibilities to print's role in culture. The printed word is now used for social interaction and for individualized navigation through interactive documents (Rubinstein, 1999). Works Cited Baran, Stanely J. (2002). Introduction to Mass Communication. Burr Ridge, IL: McGraw-Hill Printing: History and Development. (1999). In Jones Telecommunications and Multimedia Encyclopedia [Online]. Available: http://www.digitalcentury.com/enclo/update/ Gutenberg’s Invention. (2002). Available: http://www.gutenberg.de/english/erfindun.htm