Product Placement; Avoiding th

Product Placement: Avoiding The Million-Dollar Minute As the price of advertising on television has increased, companies and their advertising agencies have been looking for more cost productive ways of marketing. A major way of tackling this issue is through the use of product placement in movies and television. With every new movie release or every new episode of a sitcom, it becomes more and more apparent that advertisers are going to stick with this medium …

…provides the consumer with efficiency, marketers are using product placement to innovatively adapt and maintain a cost efficient strategy Works Cited Abramovich, Alex. “Company Man” Feed 2 February 2001. 12 April 2001 <http://www.feedmag.com/templates/default.php3?a_id=1545&page_num=1 Buss, Dale D. “Making Your Mark In Movies And TV” Nation’s Business December 1998: 28. Gunther, Marc. “Now Starring in Party of Five--Dr Pepper: IS THIS SPIN CITY OR THE HOME SHOPPING NETWORK?” Fortune 17 April 2000. Infortrac 12 April 2001.