Public Relations

“Knowledge is contagious. Infect the truth.” This phrase has been heard in television commercials and has been read in magazine advertisements. What does it really mean? There is a campaign called Truth, whose main purpose is to educate others on the dangers of smoking and tobacco use. Their controversial commercials make their audience think and reason with the benefits and consequences of smoking. In one particular commercial, a young man enters a packing and shipping …

…like to believe that their thinking for themselves, and that they have control over what they do and how they think. This is a large part of cigarette campaigning, and could possibly be the reason for the large number of smokers across the country. Truth takes the same approach, leaving the decisions up to the audience. It could possibly be the reason for the large number of smokers across the country, who have stopped smoking.