Ray Kroc and McDonald's Marketing Strategy

PROBLEM STATEMENT :         In order for McDonald's to reach its goal of 'par excellence', it must use the full meaning and definition of marketing. Marketing is giving the target market what they want, when and where they want it, at a price they are willing to pay for it. REFLECTION / OPINION         For McDonald's to achieve its 'par excellence', they must focus on the fact that there is an ever changing market and that the wants and …

…their expectations will be met every time. SOLUTION :         A clear solution for McDonald's to continue its success is to stay focused. For years, McDonald's has had the unique ability to adapt to the changing market, and that, along with their QSC program and innovative product development, has kept them on top. As long as McDonald's seems to make our lives easier, by giving us a consistent, valued product, the company will always be in existence.