Rock and Roll

Soda or “pop” has become more and more a part of our culture. It was once a considered a treat but is now more like a beverage to go with every meal, and all times in between. Now it would be hard to find a household in the U.S. that doesn’t have any cola in the refrigerator. To achieve this the companies must appeal to all people, they do this through different advertising …

…people. The addition of the word “classic” to the name of Coke is also meant to have this sense of always being there. Coca-Cola and Mountain Dew are trying to sell essentially the same products. They use very different strategies to get this done though. They have a completely different target market. As culture changes these target markets will also change. The advertisements follow the trend of culture, or is it the other way around.