Sex in advertisement

An advertisement for Trojan condoms shows a young woman wearing a small lace bra with a Trojan condom sticking out of the bra. The focus of the picture is directly on her breasts. This advertisement is using the female body and the idea of sex to get the image of their product into the reader’s memory. This advertisement implies one main idea: sex. The picture, focusing on the women’s chest area, gives a …

…if they wear one, their chances of getting those beautiful girls are much greater. Men and women all want sex. Trojan condoms are there for both of them. The advertisement leaves you with feeling the next time someone stands at the condom display, at a store, they will choose Trojan condoms because the picture of the beautiful model with the Trojan condom package is forever engraved in their mind. The advertisement has done its job!