Soft Drinks

CaseNet® The Soft Drink Industry in 1996: A Case Study for External Environment Analysis Raman Muralidharan Indiana University-South Bend he average U.S. consumer drinks more soft drinks per capita (2.3 eight ounce servings a day) than any other beverage, including milk. Table 1 shows the per capita consumption of various beverages in the U.S. for 1991-1995. In terms of 1995 retail sales, soft drinks in the U.S. are a $52 billion dollar industry (Standard & Poor's Corp., 96:11). …

…or manufacturing recycled products. A charter member of the program, Coca-Cola Co. recycled more than 1.2 million pounds of corrugated paper and other recyclables in 1995. Coca-Cola Co. also purchased $2 million in recycled content materials. PepsiCo has made modifications to its soda cans and the containers that transport them. For example, PepsiCo has replaced single-use corrugated transport containers with reusable plastic cases for its 1-liter and 20 ounce packages, eliminating 196 million pounds of corrugated material in the process.