Southwest Airlines

INDUSTRY ANALYSIS A Basic Description of the Airline Industry Industry - The nature of the service The Airline Industry is a service industry but due to all the equipment and facilities involved in transportation, it is easy to lose sight of that fact. Airlines perform a service for their customers-transporting them and their belongings (or their products, in the case of cargo customers) from one given point to another for an agreed price. The objective …

…Industry: Issues and Opportunities http://books.nap.edu/html/airline_dereg/pdf/TRBExec.pdf (1) Kelly Kathy, “Southwest Airlines: Flying High with ‘Uncle Herb’,” Business Week (July 1989): 53. (2) Charles A. Jaffe, “Moving Fast By Standing Still,” Nation’s Business (October 1991): 58 (3) Wendy Zellner, “Striking Gold in the California Skies,” Business Week (March 30,1992): 48. (4) Scott McCartney, “Scrappy Southwest Reaches Coast in One Stop,” The Wall Street Journal (April 22, 1997): B1, B2. (5) Miller Alex, Strategic Management/Alex Miller/3rd ed., (1998): C169-C190