Subliminal Advertising 3

Subliminal Advertising The United States ad industry consists of many agencies whose job it is to make sure that the American consumers buy their clients’ products. As many people get smart enough to look past the physical eye tricks the ads may play on them, the agencies have turned to subliminal messages to get their point across. From garbage bag advertisements to those for hard liquor, subliminal advertising almost always has an effect, usually without …

…Timothy E. “Scientific Consensus and Expert Testimony: Lessons from the Judas Priest Trial.” Skeptical Inquirer Nov-Dec 1996: 32-48. Rogers, Martha and Kirk H. Smith. “Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn't Ignore This Issue.” Journal of Advertising Research March- April 1993: 10-25. Smith, K. H. “Effectiveness of Subliminal Messages in Television Commercials: Two Experiments.” Journal of applied Psychology v.79 no. 6, 866-874 Modemac, R. “Subliminal Stimuli” There is no Black and White December 1999: www.subgenius.com, 1-6